Many people overlook the value of having a professional deigned business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression on them.
The preponderance of do-it-yourself online business-card printing companies is an interesting and somewhat troubling phenomenon. With limited exceptions, it’s fairly easy to spot an inexpensively produced card. When you choose to “go cheap” on your business cards, what message does that send to those with whom you wish to do business? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start?
Cheaper isn’t always better when it comes to first impressions. Give clients a great first impression with these tips and tactics:
YOUR BUSINESS CARDS
Enlist the help of a professional designer. Ideally, this person’s also tasked with designing your other collateral (letterhead, brochures, website, etc.), so it’ll be intuitive to carry your brand image through from those pieces to your card.
Keep it simple. Business cards are typically just 3.5″ x 2″ (except when they’re not), so you don’t have too much space with which to work. Don’t make your logo too large, don’t make the type too small to be comfortably read, and don’t be afraid to use white space.
Unless you’re the adventurous type- keep to the standard business card size. There are things you can do to a 3.5″ x 2″ card to differentiate yourself (e.g., rounded corners), but going with an unusual shape can be tricky. A round card, for instance, is quite memorable, but it certainly won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Be conscious in choosing the information to appear on your card. What’s most important? Your name certainly needs to be there, along with the name of your company (via your logo), your phone number and your e-mail address. Space permitting, you can add your physical address, fax number, cell-phone number and company website address, if desired. Don’t clutter things up too much–as with the design, simpler and cleaner is always better.
Use the back of the card for non-critical information. Filling it up with the company logo works just fine and allows you another opportunity to brand. Most cards nowadays are double sided. While business cards should promote your brand identity, they shouldn’t be confused with advertising.
Think about how you use other people’s business cards when you make decisions regarding your own.
Do you get frustrated when you can’t quickly find the information you need?Or the type is too small to read? Or printed in a font that’s hard to decipher? Do cheaply produced cards make you think less of the person or company it represents?Does it take you a while to realize whose card it is, or what company that person works for?
Don’t make those same mistakes when designing your business card. Make sure it’s a positive reflection of both you and your company, and it mirrors your well-defined brand identity.
We at Pandemic Brand are offering 1000 business cards for $65.00. These are high quality 16pt. stock 4/4 (full color both sides) UV coating (both sides). This price includes layout and design of the cards and upon your approval we will have them in your hands within 7 business days. If you are in need of a quality business card, then now is the time to order. Call us or email us to get the process started.