I am always being asked by the new business owner to expand their marketing plan with a logo that was either originally designed on Power Point or bought at a logo mill for 25 dollars. As most small business owners do, they try to cut corners and create a market place presence on the cheap. Unfortunately, most do not understand the value or importance of the brand they are about to build. The value of a great graphic design firm.
We know that the word “LOGO” means a single thought, plan, or idea expressed audibly or visually. Your logo should express what it is that you do in one single visual thought. A great graphic designer can deliver this to you and I doubt that a logo mill will dare to think outside the clipart box. Graphic design requires a creative expert. There is a major difference from a $25 logo you purchased from an online site and one that has been customized for you and your businesses. Good graphic designers will know the best ways to communicate your products and services to your customers. They will know what your competition does (because they will research it), they will take your preferences into mind and then come up with a number of creative solutions to get your message across. Most importantly they will develop the logo/art in the proper software so that it can be printed by any printer. Designing anything in Microsoft Office is not going to go far when it comes to printing your projects!
Here are 5 major reasons you should hire a graphic design firm
1. It saves time.
You have enough on your plate already. Do you really have to spend time trying to come up with designs for your logo, brochures or powerpoint templates? A graphic designer can come up with a design or format a marketing document in a quarter of the time it will take you to do it yourself.
2. It saves money.
A graphic design firm will know the most cost effective ways to design your materials to keep your printing costs to a minimum. By the time you’ve been able to create a layout using Microsoft Publisher (a program printers hate, and will charge you an arm and a leg to print from), a designer would be able to design a proper file in their graphic suite of software, that printers will not have an issue with.
3. Stand out.
Having a template logo or look and feel you bought cheap online is not going to help you stand out from your competition. The only way people are going to remember you and your business is if your materials stand out compared to the rest. Having a distinct brand is what is going to raise your business above your competition. A Hyundai and a Roll Royce will get you to the same place, but which one are you gonna want to pull up in?
4. Keep your look consistent .
If you’ve gone through the effort of hiring a graphic design firm, but then try and mimic their work on your own, then your look and feel may lose it’s edge by being inconsistent. A designer will know which fonts to use where, will keep font sizes and colors consistent and ensure the overall look and feel of all your materials will consistently capture your brand. Consistency of your brand is one of the important parts of building a business that is often overlooked. We all have a brand whether we want it or not. It is the sum of all experiences that our potential customers or clients collect from the time the see our website, answer the phone, or see our business card. What you need to decide is how important that brand is to your company. Are you okay with looking “Mom & Pop” or are you wanting something more like a professional polish?
5. Start off on the right foot.
Many clients have an idea of what they want their business materials to look like, but have no way to convey them. A designer will be able to get through your list of preferences and ensure that your end results will not only look the way you want but will help you achieve the goals you set out for your business materials.
Don’t start your business off on the wrong foot. Make a lasting impression with the right logo and the right marketing materials to help you get your business off the ground. Improve your image, stand out from the rest of the pack and spend some money on a graphic designer from the get go. The right designer will work with your budget and help you prioritize what items you need in the first year of your business and what you should consider as your company grows.
Pandemic Brand is always here for you as a consultant. We also have very talented graphic design team ready to assist you at starting off on the right foot.