True Power uses an electromagnetic control system that reduces the amount of non-productive current in your existing electrical system. It helps to significantly reduce electrical costs and pollution from energy generated by the utility companies. When creating the name and identity for True Power we considered what is it that they did. We knew that the term “true power” was an actual term for the electrical industry. It was a no brainer to use this term as the name of the company. We used blue as the main color because the meaning of the color blue means loyalty, and truth. Hence the saying true blue.